Analytics
Where do my website visitors come from?
What search words did they use to find my site?
How many visitors is my website getting?
What is the most popular page on my site?
How long do people stay on my website for?
How many visitors turn into customers?
If your asking any of the above questions you need an analytics package. As well as giving you the answers to the above questions, an analytics package will help you spot trends, improve your marketing and reduce costs by not advertising in dead areas.
Unlike other analytics packages we work very closely with our customers on a bespoke level. We do this because every business has different goals. Your goal might be getting people to read an article, signup to your newsletter or buy a product from your online shop. Getting a website visitor to accomplish one of these goals is called a conversion i.e. converting a visitor into a customer.
From the conversion results you will be able to identify that a certain advertising campaign is producing no results so it should be stopped and save you money, or that it is producing lots of results and the advertising should continue.
Our Analytics tool is hard coded into your web pages so unlike other companies that use JavaScript applications to track visitors which is not compatible with all browsers we will always be able to record the visit.
Please contact us for a chat about how we could help you with this.